The Challenge
Companies often move quickly through development without addressing key legal considerations.
Common issues include:
These gaps can surface at critical moments, including fundraising, partnerships, and market expansion.
The Product Counsel Program is a structured legal framework designed to support your product from early development through launch and beyond.
We do more than draft documents. We help you think through your product as a business asset and align the legal structure with how it is built and delivered.
Structure Your Product
Define what you are offering and align your business model with the appropriate legal framework. Identify risks early and plan accordingly.
Protect Your Intellectual Property
Ensure ownership of code, content, and outputs. Review and structure agreements with developers, contractors, and partners.
Address AI and Data Risk
Evaluate how AI is used in your product and operations. Address data usage, compliance, and potential liability.
Work with Strategic and Design Partners
Structure clear agreements with collaborators. Define ownership, licensing, and any revenue-sharing arrangements.
Launch with the Right Legal Framework
Prepare the key documents that support your product in the market, including master service agreements, terms of service, privacy policies, and liability provisions.
Foundation
We identify legal risks and gaps early so they can be addressed before they create issues.
Build
We put the appropriate agreements and protections in place during development.
Launch
We deliver a complete legal framework designed to support a successful product launch.
Ongoing Counsel
We continue to support your product as it evolves, scales, and expands.
Who This Is For
Why It Matters
Your product is one of your most valuable assets.
Without the right legal structure:
“Primum Law Group provided me outstanding legal support from start to finish! Svetlana and her team are approachable, responsive, professional, and thoughtful in their practices. I appreciate Svetlana’s wealth of knowledge and her ability to listen to the client, truly hear the client’s perspective, and keep the client’s best interest at heart. I would highly recommend working with Svetlana and her associates at Primum Law Group.”
Google Reviews | Taylor Giansante – 2026.02.12
50 California St Suite 1500 San Francisco, CA 94111. 9:00 am – 5:00 pm. 415.293.8042 info@primumlaw.com