Product Counsel Program for Tech Companies

Build. Protect. Launch.

Product Counsel Program for Tech Companies

Build. Protect. Launch.

Your product is more than what you deliver to customers. It is a core business asset that needs the right legal structure to support how it is built, owned, and monetized.
Many companies invest heavily in development but overlook the legal framework behind the product. That gap can create risk, delay deals, and affect long-term value.
At Primum Law Group, we act as Product Counsel, helping you structure, protect, and launch your product with a clear and practical legal foundation.

The Challenge

Companies often move quickly through development without addressing key legal considerations. 

Common issues include:

Unclear ownership of code, content, or product outputs
Use of AI tools without addressing legal and compliance risks
Informal or incomplete agreements with developers, designers, or partners
Missing or insufficient customer-facing agreements
Limited planning around liability and risk allocation

These gaps can surface at critical moments, including fundraising, partnerships, and market expansion.

Our Approach

The Product Counsel Program is a structured legal framework designed to support your product from early development through launch and beyond.

We do more than draft documents. We help you think through your product as a business asset and align the legal structure with how it is built and delivered.

What We Help You Do

Structure Your Product

Define what you are offering and align your business model with the appropriate legal framework. Identify risks early and plan accordingly.

Protect Your Intellectual Property

Ensure ownership of code, content, and outputs. Review and structure agreements with developers, contractors, and partners.

Address AI and Data Risk

Evaluate how AI is used in your product and operations. Address data usage, compliance, and potential liability.

Work with Strategic and Design Partners

Structure clear agreements with collaborators. Define ownership, licensing, and any revenue-sharing arrangements.

Launch with the Right Legal Framework

Prepare the key documents that support your product in the market, including master service agreements, terms of service, privacy policies, and liability provisions.

How the Program Works

Foundation 

We identify legal risks and gaps early so they can be addressed before they create issues.

Build

We put the appropriate agreements and protections in place during development.

Launch

We deliver a complete legal framework designed to support a successful product launch.

Ongoing Counsel

We continue to support your product as it evolves, scales, and expands.

Who This Is For

Companies developing or launching new products
Businesses working with developers, agencies, or strategic partners
Teams integrating AI into their product or operations
Organizations expanding into new markets

Why It Matters

Your product is one of your most valuable assets. 

Without the right legal structure:

Ownership may be unclear or incomplete
Risk exposure may increase unnecessarily
Issues may arise during partnerships, financing, or growth

Get Started

Start with a complimentary discovery call with our Client Specialist to determine whether the Product Counsel Program is the right fit for your business.

Client Google Review:

“Primum Law Group provided me outstanding legal support from start to finish! Svetlana and her team are approachable, responsive, professional, and thoughtful in their practices. I appreciate Svetlana’s wealth of knowledge and her ability to listen to the client, truly hear the client’s perspective, and keep the client’s best interest at heart. I would highly recommend working with Svetlana and her associates at Primum Law Group.”

Google Reviews | Taylor Giansante – 2026.02.12

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